The Exchange Adds a Splash of Color to Fourth Annual “Cutest Kiddo” Contest

MEDIA CONTACT: Conner Hammett
MEDIA ADVISORY: 13-044
RELEASE DATE: July 19, 2013

DALLAS – Youngsters competing to be the Army & Air Force Exchange Service’s “Cutest Kiddo” will have the opportunity to flex some artistic muscle this year.

Through Aug. 9, Exchange patrons worldwide may post photographs of their children holding a completed coloring page to the Exchange Facebook page for the first-ever “‘Color Me’ Cutest Kiddo” contest.

Contestants may choose one of four coloring pages, all of which are available to print online at www.shopmyexchange.com/Community/PatriotFamily/. One of the pages is also available in the July 19 Exchange flyer.

The randomly chosen Grand Prize winner will be awarded a seven-night resort stay and an $800 gift card. An additional $5,000 in gift cards will be divided among first-, second-, third- and fourth-place winners in each age category, who will be selected by an online poll, held Aug. 19-23, of the Top 10 artists as selected by a panel of judges.

Winners of the contest will be announced sometime after Aug. 30.

“Inviting children to exercise their creativity is a natural progression for the ‘Cutest Kiddo’ contest,” said the Exchange’s Senior Enlisted Advisor Chief Master Sgt. Tony Pearson. “We feel adding this element not only makes it more fun and interactive, but connects us more to the individual families in our worldwide community.”

An online entry application can also be found on the Facebook page. Rules and regulations for the “‘Color Me’ Cutest Kiddo” contest may be found at www.shopmyexchange.com/Community/PatriotFamily/.

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The Army & Air Force Exchange Service is a joint non-appropriated fund instrumentality of the Department of Defense and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff.  The Exchange has the dual mission of providing authorized patrons with quality merchandise and services at competitively low prices and generating non-appropriated fund earnings as a supplemental source of funding for military morale, welfare and recreation programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.shopmyexchange.com.

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Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Conner Hammett, 214-312-2132 or hammetc@aafes.com.