Exchange launches new and improved website
MEDIA CONTACT: Conner Hammett
MEDIA ADVISORY: 13-047
RELEASE DATE: Aug. 1, 2013
DALLAS – Online shopping with the Army & Air Force Exchange Service is easier than ever thanks to a refresh of the organization’s official website, www.shopmyexchange.com, in preparation for the key holiday selling season.
Improvements include a new homepage layout design, complete with an updated visual look and industry-standard navigation; more product categories; easy-to-find links to specialty stores and online mall vendors; improved product pages; and easier checkout.
Easy-to-find buttons for key features such as sales, customer service, online account management and Military StarTM Card service are also now conveniently placed at the top of the page, and the product search bar is now more prominent within the site’s layout. In addition, the shopping cart feature is now consistently positioned on the right side of all product pages.
“Revamping www.shopmyexchange.com is part of the Exchange’s ongoing effort to make shopping, whether online or in stores, easier and more intuitive for military families all over the world,” said the Exchange’s Senior Vice President of eCommerce John Engroff. “Staying current and competitive in an ever-growing online retail market is essential to the Exchange’s mission and provides added value to our authorized patrons worldwide.”
Other new features include social media buttons that connect users with a direct source for exclusive discounts, new product announcements and local store events via Facebook, twitter, Pintrest and YouTube.
To learn more about the new features of www.shopmyexchange.com, visit www.shopmyexchange.com/newfeatures/default.asp.
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The Army & Air Force Exchange Service is a joint non-appropriated fund instrumentality of the Department of Defense and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff. The Exchange has the dual mission of providing authorized patrons with quality merchandise and services at competitively low prices and generating non-appropriated fund earnings as a supplemental source of funding for military morale, welfare and recreation programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.shopmyexchange.com.
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Media Notes:
For more information or to schedule an interview with an Exchange representative please contact Conner Hammett, 214-312-2132 or [email protected].
