Exchange Enlists Shoppers’ Support in Customer Service Efforts

MEDIA CONTACT: Conner Hammett
RELEASE DATE: Oct. 9, 2013

DALLAS – Because military service members and their families are always priority No. 1, the Army & Air Force Exchange Service regularly seeks authorized shoppers’ feedback on how the organization is doing in supporting their needs.

As part of this effort, the Exchange Mystery Shopper program identifies a select group from each installation to go about their normal day-to-day shopping for a period of six months and detail their experience in a series of three survey sets.

Mystery Shoppers are rewarded for their participation with a $30 Exchange gift card and, for sharing their moviegoing experience at locations equipped with a theater, two free movie tickets along with popcorn and drinks. If three sets of surveys are completed within a six-month period, Mystery Shoppers receive $90 in gift cards and six free movie passes.

“Not only is the Exchange Mystery Shopper program a great way to improve the shopping experience, but it allows shoppers to take ownership of military shopping all over the world,” said the Exchange’s Senior Enlisted Advisor Chief Master Sgt. Tony Pearson. “It’s only through the input of shoppers that we can offer the level of service our nation’s finest, and their families, have come to expect at the Exchange.”

Authorized patrons can apply to become Mystery Shoppers by registering at; from this pool of applicants a new crop of participants are selected every six months. There are currently about 350 active Mystery Shoppers at 130 Army and Air Force installations worldwide.

To apply, visit and click the “Mystery Shopper – I want to apply!” link under the “Exchange Locations” header at the bottom of the page.

Exchange shoppers can also offer feedback by visiting and clicking the “Catalog/Internet Feedback” and “Exchange Store Feedback” links on the right-hand side of the screen.

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The Army & Air Force Exchange Service is a joint non-appropriated fund instrumentality of the Department of Defense and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff.  The Exchange has the dual mission of providing authorized patrons with quality merchandise and services at competitively low prices and generating non-appropriated fund earnings as a supplemental source of funding for military morale, welfare and recreation programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at


Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Conner Hammett, 214-312-2132 or [email protected]