Fort Knox Exchange Unveils First Major Remodel in 20 Years
MEDIA CONTACT: Julie Mitchell
MEDIA ADVISORY: 14-019
RELEASE DATE: March 7, 2014
DALLAS –Military shoppers at the Fort Knox Exchange are enjoying a modern shopping experience thanks to a $3.5 million renovation, the Exchange’s first full remodel in 20 years.
The 115,000-square-foot Exchange, which took seven months to update, boasts three separate merchandise areas—Home, Life and Style—to appeal to military shoppers’ active lifestyle.
“You can expect to see anything here that you’ll find in any department store,” said Col. Thomas Edwards, the Fort Knox Garrison commander. “Each day, the Fort Knox team works to make improvements here for your benefit and the community’s benefit as a whole. The Exchange is proof of this commitment.”
The Exchange’s makeover includes updated shopping sections, such as Bath & Body Works and Victoria’s Secret. In the mall, three separate concession areas have been consolidated to accommodate more name-brand concessions, including Patriot Outfitters, which sells military tactical gear.
“We brought in a lot more brands, like Michael Kors, which is very popular,” said Fort Knox Exchange General Manager Rick Fair. The firearms and PowerZone sections were expanded too, he said.
So far, the face-lift is a win for Exchange shoppers.
“I found the new layout to be a great improvement,” said retired Lt. Col. Dale Davis. “The organization of the products is sensible and presents a professional image.”
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The Army & Air Force Exchange Service is a joint nonappropriated fund instrumentality of the Department of Defense and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff. The Exchange has the dual mission of providing authorized patrons with quality merchandise and services at competitively low prices and generating non-appropriated fund earnings as a supplemental source of funding for military morale, welfare and recreation programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.shopmyexchange.com.
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Media Notes:
For more information or to schedule an interview with an Exchange representative please contact Julie Mitchell, 214-312-3327 or [email protected].
