Price matching saves Exchange shoppers millions

DALLAS – Army & Air Force Exchange Service shoppers who price matched in 2013 saved $6.4 million. Whether shopping in stores or online, Soldiers, Airmen, retirees and their families get the lowest price at the Exchange.

At brick-and-mortar locations, price differences of $10 or less are matched on the spot—no ad required. For price differences of $10 or more, shoppers can show a competitor’s current ad with a lower price for an identical product.

The Exchange’s online shopping site,, also matches lower prices from other online retailers on identical items available for sale and delivery in the customer’s area.  

Besides matching prices, Exchange stores worldwide have a 14-day price guarantee on any item originally purchased from the Exchange and sold at a lower price by the Exchange or any local competitor. The 14-day guarantee is valid also on any item originally purchased through and later sold at a lower price at the Exchange’s online store or any online competitor.

“With the price match policy and 14-day price guarantee, shopping the Exchange makes sense,” said Air Force Chief Master Sgt. Sean Applegate, the Exchange’s senior enlisted advisor. “The Exchange will work with shoppers to make sure they get the best price – at the time of their purchase or after.”

More details about the Exchange’s price matching policy and its exceptions can be found at

— 30 —

The Army & Air Force Exchange Service is a joint nonappropriated fund instrumentality of the Department of Defense and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff.  The Exchange has the dual mission of providing authorized patrons with quality merchandise and services at competitively low prices and generating non-appropriated fund earnings as a supplemental source of funding for military morale, welfare and recreation programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at


Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Julie Mitchell, 214-312-3327 or [email protected]