Exchange’s 2015 ‘Because of You’ Program Kicks Off With Contest Valued At $17,000

DALLAS – To recognize the unique contributions our military makes, the Army & Air Force Exchange Service is hosting a yearlong “Because of You” program, with new prizes each month.

The program kicks off with a chance to win a $10,000, $5,000 or $2,000 Exchange gift card. Authorized Exchange shoppers can enter the Proud to Serve essay contest between Jan. 9 and Jan. 31 by writing an essay of 300 words or less detailing why they are proud to serve.

Essays can be submitted to [email protected] with “Why I Serve” in the subject line.

“Because of the sacrifices of military members and their families, Americans enjoy freedom,” said Air Force Chief Master Sgt. Sean Applegate, Exchange senior enlisted advisor. “The ‘Because of You’ program allows the Exchange to express gratitude for everything service members and their families do for this country.”

Proud to Serve essay contest winners will be notified no later than Feb. 19. Complete rules can be found at www.shopmyexchange.com/sweepstakes or at www.facebook.com/AAFES.BX.PX.

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The Army & Air Force Exchange Service goes where Soldiers, Airmen and their families go to improve the quality of their lives through goods and services provided. Exchange earnings provide dividends to support military morale, welfare and recreation programs. The Exchange is part of the Department of Defense and is directed by a Board of Directors, responsible to the Secretaries of the Army and Air Force through the Chiefs of Staff. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.shopmyexchange.com or follow us on Twitter at https://twitter.com/ExchangePAO.

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Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Julie Mitchell, 214-312-3327 or [email protected].