Exchange Bringing Krispy Kreme Doughnuts to Europe
DALLAS – In its ongoing efforts to bring a taste of home to Soldiers, Airmen and their families, the Army & Air Force Exchange is bringing Krispy Kreme doughnuts to U.S. military installations throughout Europe later this summer.
Through a licensing agreement, the Exchange’s production plant in Gruenstadt, Germany will bake and deliver fresh Krispy Kreme products daily to Exchanges, Expresses and commissaries at U.S. military bases in Germany, Belgium, Bulgaria, Greece, Italy, the Netherlands, Portugal, Turkey and the United Kingdom. The doughnuts are expected to be in stores late summer.
“I love Krispy Kreme and this is going to be amazing,” said SPC Gervin, stationed at Clay Caserne in Wiesbaden, Germany. “They’re home and that’s what’s great – having a taste of home.”
A team of master bakers at the Exchange’s Gruenstadt production plant will use Krispy Kreme’s proprietary doughnut-making equipment and ingredients to produce a wide variety of Krispy Kreme’s signature iced, filled and other doughnut offerings. The bakery currently supplies more than 200 American-branded made from scratch cookies, tortilla chips and bread daily to authorized shoppers at military bases throughout Europe, Iraq and Afghanistan. Each product is identical to those service members, Department of Defense civilians and their families find in the United States, down to the packaging, recipes and ingredients.
“We are excited anytime we can offer service members and their families a taste of home overseas,” said Exchange Vice President, Food, Fuel and Theater Operations Rich Pickering. “Offering ‘Hot Now’ doughnuts to European installations allows us to further expand on our commitment to enhance the customer experience through national name brands.”
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The Army & Air Force Exchange Service goes where Soldiers, Airmen and their families go to improve the quality of their lives through goods and services provided. Exchange earnings provide dividends to support military morale, welfare and recreation programs. The Exchange is part of the Department of Defense and is directed by a Board of Directors, responsible to the Secretaries of the Army and Air Force through the Chiefs of Staff. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.aafes.com/about-exchange/public-affairs/press-releases.htmor follow us on Twitter at https://twitter.com/ExchangePAO.
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Media Notes:
For more information or to schedule an interview with an Exchange representative please contact Chris Ward, 214-312-2714 or [email protected].