Exchange to Bring Freshëns to Army, Air Force Communities
DALLAS – Through an agreement with the Army & Air Force Exchange Service, Freshëns Fresh Food Studio is joining the Exchange restaurant portfolio, bringing another healthy option to diners on military installations.
Freshëns is known for health-conscious offerings such as hand-crafted crepes, salads, rice bowls, artisan flatbreads, smoothies and yogurt. The number of locations and opening dates are being finalized, but the Exchange plans to open at least four Freshëns restaurants within a year.
“The Exchange knows it’s vital to deliver fresh food options to Soldiers and Airmen, who must sustain a healthy lifestyle,” said Nalan Howard, Exchange restaurant program planner. “Offering a variety of choices is important, and restaurants such as Freshëns bring several new healthy options to the table.”
Offering name brands has become a priority for the Exchange. Freshëns is the latest in a series of announcements concerning national-brand introductions at Army posts and Air Force bases around the world. As more brand names are offered, the Exchange monitors the reaction of shoppers to ensure their needs are being met.
“Freshëns is ‘fast casual,’ which is desired by millennials,” said Rich Pickering, Exchange vice president of food and fuel. “This age group—those ranging in age from 18 to 29—is a key part of the Exchange’s customer base.”
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About the Exchange
The Army & Air Force Exchange Service goes where Soldiers, Airmen and their families go to improve the quality of their lives through goods and services provided. Exchange earnings provide dividends to support military morale, welfare and recreation programs. The Exchange is part of the Department of Defense and is directed by a Board of Directors, responsible to the Secretaries of the Army and Air Force through the Chiefs of Staff. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.aafes.com/about-exchange/public-affairs/press-releases.htm or follow us on Twitter at https://twitter.com/ExchangePAO.
About Freshëns Fresh Food Studio
Freshëns Fresh Food Studio is a healthy “fast casual” concept, which offers prepared to order food inspired by fresh ingredients, as well as our signature fresh blended smoothies and frozen yogurt.
Freshëns is a privately held company headquartered in Atlanta. They have been in operation for over 29 years with 500 locations, including 30 airports and 300 college and universities.
By adapting to industry trends and ever-changing customer needs, Freshëns is poised for continued growth. Locations offer an all-day menu of unique, craveable, and low calorie choices for key meal occasions. Discover how Freshëns defines “Healthy Eating, Better Living” as the industry’s most compelling concept!
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