Latest Exchange Recognition is one for the Books
MEDIA CONTACT: Judd Anstey
MEDIA ADVISORY: 11-024
RELEASE DATE: May 11, 2011
DALLAS – Military shoppers looking to curl up with a good bargain may want to check out an Exchange catalog this summer. The ultimate authority in multichannel merchandising, Multichannel Merchant, has recognized last year’s All-Services Exchange Electronics supplement as one of the best catalogs in the world with a Gold Award in the Computer and High-Tech Equipment and Software category. The Electronics supplement is one of four produced last year by the Exchange.
There is no shortage of titles for authorized shoppers to choose from. In fact, the Exchange produces two “big” catalogs annually, each with more than 350 pages of best sellers including clothes, toys and collectibles. Twenty supplemental catalogs devoted to specific categories such as home décor, jewelry and fitness are also made available throughout the year.
Every supplement is available online, too, in the form of an eBook that allows patrons to flip through each page and click on the product of their choice. The interactive eBook even allows customers to place items into their shopmyexchange.com shopping cart and complete their order online.
“Purists can still have any catalog sent to their home or pick one up at their nearest Exchange and place an order through the phone or mail,” said the Army & Air Force Exchange Service’s Chief Operating Officer Mike Howard. “Regardless, shoppers can expect to find great products, prices and, as demonstrated by the recent MCM award, production quality.”
Authorized exchange patrons can find out more about the All-Services Exchange catalog program by visiting shopmyexchange.com and clicking the “Shop Online Now” tab.
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The Army & Air Force Exchange Service is a joint command and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff. The Exchange has the dual mission of providing authorized patrons with articles of merchandise and services and generating non-appropriated fund earnings as a supplemental source of funding for military Family and Morale, Welfare and Recreation (FMWR) programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.shopmyexchange.com.
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Media Notes:
For more information or to schedule an interview with an Exchange representative please contact Judd Anstey at [email protected] or 214-312-3861.