Exchange now seeking shopper feedback year-round

DALLAS – The Army and Air Force Exchange Service knows that Soldiers, Airmen and their families are the experts on how to best improve the Exchange shopping experience.

That’s why the Exchange is inviting shoppers to sound off on their experiences 365 days a year with a new Customer Satisfaction Survey, located at

Previously, the Exchange gathered shopper feedback through its twice-yearly, store-level Customer Satisfaction Index, which was administered by an outside company. The new survey is performed in-house, allowing the Exchange team to view responses in real time and respond to areas of concern immediately.

“We have re-vamped our shopper feedback system to make it as simple as possible for our shoppers to speak their minds,” said Air Force Chief Master Sgt. Sean Applegate, Exchange senior enlisted advisor. “We want to hear everything those we serve have to say about their experience shopping with the Exchange, especially if it’s in an area where we could use a little improvement.”

Moving the survey, as well as the Exchange’s internal employee survey, in-house will save the Exchange about $730,000 per year in fees to the former outside service provider.

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The Army & Air Force Exchange Service goes where Soldiers, Airmen and their families go to improve the quality of their lives through goods and services provided. Exchange earnings provide dividends to support military morale, welfare and recreation programs. The Exchange is part of the Department of Defense and is directed by a Board of Directors, responsible to the Secretaries of the Army and Air Force through the Chiefs of Staff.  To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at or follow us on Twitter at


Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Conner Hammett, 214-312-2714 or