MEDIA CONTACT: Deonna McGary
MEDIA ADVISORY: 11-024
RELEASE DATE: May 11, 2011

DALLAS – The shopmyexchange.com website is becoming more fashion forward with a renewed focus on the latest trends in handbags and accessories. Thanks to a new partnership with Coach, military patrons are now able to carry away the season’s newest fashion for a reasonable price.

The new Coach sub-site provides access to a full assortment of handbags, footwear and watches.

If initial sales are any indication, the Coach assortment is receiving rave reviews. In fact, since launching May 3^rd, more than 700 handbags, 121 pairs of shoes and 43 watches were ordered in just the first 6 days of operation.

“The Exchange is constantly seeking ways to provide greater value to military patrons through unique partnerships,” said the Army and Air Force Exchange Service Chief of Staff Col. Virgil Williams. “This latest venture is just another example of how military patrons can ‘clutch’ onto great items at outstanding prices when they shop the Exchange online store.”

Authorized shoppers can access the latest collection from Coach by going to shopmyexchange.com and selecting the Coach Store listed under the “Clothing and Accessories” tab.

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 The Army & Air Force Exchange Service is a joint command and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff. The Exchange has the dual mission of providing authorized patrons with articles of merchandise and services and generating non-appropriated fund earnings as a supplemental source of funding for military Family and Morale, Welfare and Recreation (FMWR) programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.shopmyexchange.com.

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 Media Notes:

 For more information or to schedule an interview with an Exchange representative please contact Deonna McGary, 214-312-2132 or [email protected].

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