Exchange Announces Winners of Prestigious Director/CEO Cup

DALLAS – The Army & Air Force Exchange Service has named the winners of its highest honor for operational excellence, the Director/CEO Cup.

The Camp Zama, Maxwell Air Force Base and Puerto Rico Exchanges were awarded trophies recognizing their achievement April 25 during the worldwide Main Store Managers/General Managers Conference in Frisco, Texas.

The award honors one store in each size category (Small, Medium, Large) each year for expert customer service, innovation, business results, community support and command validation for partnerships and engagement. The Camp Zama Exchange won in the Small store category, Maxwell-Gunter won among Medium-sized stores and Puerto Rico was the top Large store.

“We couldn’t be happier to recognize the hard work of the managers and associates who work to make their stores model Exchanges,” said Air Force Chief Master Sgt. Sean Applegate, the Exchange’s senior enlisted advisor. “These stores went above and beyond in making the military shopping experience easier, more comprehensive and more personal to our shoppers, and we wanted to make sure they received their due credit.”

Nominated stores are selected based on criteria including Expert Customer Service, Leadership, Business Results, Marketing Efforts and Community Support. Points are awarded based on how well the store meets a series of benchmarks adding up to a possible maximum of 125 points.

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The Army & Air Force Exchange Service goes where Soldiers, Airmen and their families go to improve the quality of their lives through goods and services provided. Exchange earnings provide dividends to support military morale, welfare and recreation programs. The Exchange is part of the Department of Defense and is directed by a Board of Directors, responsible to the Secretaries of the Army and Air Force through the Chiefs of Staff.  To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.aafes.com/about-exchange/public-affairs/press-releases.htm or follow us on Twitter at https://twitter.com/ExchangePAO.

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Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Conner Hammett, 214-312-2714 or [email protected].