Exchange Shoppers Can Cast Ballots, Win Gift Cards in Army vs. Air Force Fitness Showdown

00001DALLAS – Team Army or Team Air Force? It’s a question almost as polarizing as which presidential candidate you’ll be voting for this election—but one most military families wouldn’t hesitate to answer.

From Oct. 12 to Nov. 11, Exchange shoppers can quite literally vote with their feet in the Exchange and Under Armour Freedom Challenge: Army vs. Air Force. Participants cast their ballots by logging workouts at in support of either service branch. Whichever branch gets the most workouts logged at the end of the challenge will be declared the winner.

All participants will also be automatically entered for a chance to win one of several $100 Under Armour gift cards to be given away weekly. Participants who logged just one workout will, upon the challenge’s end, be automatically entered into the Grand Prize drawing for a chance to win a $250 Exchange gift card.

“The Freedom Challenge is the perfect opportunity for Soldiers, Airmen and their families to engage in a little friendly competition while getting a chance to be rewarded for regular exercise,” said Retired Army Col. Thomas Ockenfels, the Exchange’s Chief of Staff. “Of course, it’s no secret who I’ll be supporting—I encourage every Exchange shopper to do the same and let their voice be heard this fall during the Freedom Challenge.”

To participate, shoppers can go to or download the MapMyFitness mobile app, find “Army vs. Air Force” under “Challenges” and select which branch they would like to support. Participants then log their workouts at or using the MapMyFitness mobile app. Each workout counts toward the user’s team of choice.

The Freedom Challenge is open to shoppers age 18 and older. No purchase is necessary to win.

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The Army & Air Force Exchange Service goes where Soldiers, Airmen and their families go to improve the quality of their lives through goods and services provided. Exchange earnings provide dividends to support military morale, welfare and recreation programs. The Exchange is part of the Department of Defense and is directed by a Board of Directors, responsible to the Secretaries of the Army and Air Force through the Chiefs of Staff.  To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at or follow us on Twitter at