Exchange Announces 2016 Toyland Toy Book Featuring ‘Military Brat-Approved’ Toys
DALLAS – The Army & Air Force Exchange Service will help military kids hone in on the perfect holiday gift idea when its 2016 Toyland toy book is released Oct. 21 in the continental United States and Nov. 4 elsewhere.
Stocked with the hottest fall toys for boys and girls of all ages, the Toyland toy book features a special assortment of toys tested by real military children, identifiable by the Military Brat-Approved logo, including products from Disney, Hasbro, Barbie, Lego, Nerf, Little Tikes, Fisher-Price, Mattel and Huffy.
“The Military Brat Approved program is just another example of the Exchange’s efforts to serve the unique needs of the greatest customers in the world,” said Retired Army Col. Thomas Ockenfels, the Exchange’s Director of Staff. “We want to make sure that this holiday season—or any gift-giving occasion—leaves a smile on the faces of our customers’ military brats.”
The toy book’s cover will feature a caricature of Alexander Johnson, who won a $500 Exchange gift card for winning the Exchange’s 2016 Toyland sweepstakes. Johnson was selected from nearly 200 young Exchange shoppers worldwide who submitted in 10 words or less what it means to them to be a military brat. His entry read, “What it means to be a Military Brat…..It means coming home to a hero every day!!!”
The Exchange is also offering fee-free layaway through Dec. 24 to help parents keep their military brats’ gifts away from prying eyes before the holidays. For information on fee-free layaway, contact your local Exchange’s customer service desk.
Shoppers can also visit shopmyexchange.com to browse the season’s hottest toys. Online purchases of $49 ship for free when paying with a MILITARY STAR® card.
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The Army & Air Force Exchange Service goes where Soldiers, Airmen and their families go to improve the quality of their lives through goods and services provided. Exchange earnings provide dividends to support military morale, welfare and recreation programs. The Exchange is part of the Department of Defense and is directed by a Board of Directors, responsible to the Secretaries of the Army and Air Force through the Chiefs of Staff. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.aafes.com/about-exchange/public-affairs/press-releases.htm or follow us on Twitter at https://twitter.com/ExchangePAO.
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Media Notes:
For more information or to schedule an interview with an Exchange representative please contact Conner Hammett, 214-312-2714 or [email protected].
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