Exchange Offering $4,200 for Healthy After-School Snacks
MEDIA CONTACT: Chris Ward
MEDIA ADVISORY: 11-037
RELEASE DATE: July 18, 2011
DALLAS – The Army & Air Force Exchange Service is putting its money where its mouth is as it will dole out $4,200 in winnings for the tastiest, healthiest after-school snacks.
The winner of the “Patriot Family Healthy Snack Recipe Contest” will sink their teeth into a $1,500 Exchange gift card and their choice of a fitness item, valued up to $600, provided by Icon Sports. Second place will scarf down a $750 gift card, along with a fitness item valued at up to $600, while the third and fourth best recipes will receive $500 and $250, respectively.
“Military shoppers can ‘dig in’ to this ‘tasty’ contest,” said the Exchange’s Chief of Staff Col. Colice Powell. “In addition to the great prizes offered, the winners will also be featured on Operation Be Fit and Patriot Family Connection websites as well as the ‘Taste of Home’ website and magazine.”
Entries must include an original photo of the healthy after-school snack and fifty words describing the origin of the recipe. A complete list of rules, as well as detailed information on entry, can be found at http://www.shopmyexchange.com/Community/patriotfamily/contests.htm. The deadline for entering the “Patriot Family Healthy Snack Recipe Contest” is Aug. 11.
Winners will be determined based on criteria that includes flavor, originality, healthy ingredients, ease of preparation and feasibility. Winning entries will be selected on or about Sept. 30.
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The Army & Air Force Exchange Service is a joint command and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff. The Exchange has the dual mission of providing authorized patrons with articles of merchandise and services and generating non-appropriated fund earnings as a supplemental source of funding for military Family and Morale, Welfare and Recreation (FMWR) programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.shopmyexchange.com.
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Media Notes:
For more information or to schedule an interview with an Exchange representative please contact Chris Ward, 214-312-2714 or [email protected].