Exchange Making the Grade with Back-To-School

MEDIA CONTACT: Staff Sgt. Lewis M. Hilburn
MEDIA ADVISORY: 11-040
RELEASE DATE: August 3, 2011

Exchange Making the Grade with Back-To-School

DALLAS – The new school year is just around the corner and the Army & Air Force Exchange Service is here to help students with all their school needs. Everything from supplies to clothing, the Exchange has it in store for students and parents.

The Exchange is making it easy to stay hip with the brands students are looking for, all at very competitive prices. Labels including Union Bay, Ecko, Adidas, Nike, Almost Famous, Bubblegum, Levi’s, Lee, Dickies, Quiksilver, Under Armour, Reebok, Metal Mulisha, Hanes and TapOut will all be featured.

Exchange patrons can save up to 20 percent on select items such as portfolios, folders, and notebooks, crayons, glue and Sharpies. Students can load up the deals thanks to a wide selection of discounted backpacks.

In addition to low prices, everything in the Exchange is always tax-free. Furthermore, during the select “tax holidays” the Exchange will match local sales tax percentage discounts, based upon categories, to offer an additional percentage off (equivalent to the local sales tax rate), effectively doubling the Exchange’s tax-free benefit.

“If you are shopping in a state during a designated “tax holiday,” the Exchange will take a percentage off qualifying products that is consistent with the local tax rate,” said the Exchange’s Acting Chief of Staff Col. Colice Powell. “While all items at the Exchange are tax free every day, this additional amount off is during the ‘tax holiday’ period only.”

Parents can expect more while paying less with the Exchange’s “Back-To-School” savings. On average customers save 24 percent and the “Price Match Policy” can save shoppers even more.

 “The Exchange’s buying staff has done its homework over the past year and we’re ready to pass the savings lessons on to military families,” Powell said. “Even though we’ve crammed to deliver the best ‘back to school’ shopping experience possible, we’re always prepared to match the lowest local price to ensure authorized shoppers are getting the best value for their ‘back to school’ dollars.”

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 The Army & Air Force Exchange Service is a joint command and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff. The Exchange has the dual mission of providing authorized patrons with articles of merchandise and services and generating non-appropriated fund earnings as a supplemental source of funding for military Morale, Welfare and Recreation (MWR) programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.shopmyexchange.com.

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 Media Notes:  For more information or to schedule an interview with an Exchange representative please contact Staff Sgt. Lewis M. Hilburn at 214-312-4273 or [email protected].