New Look, Same Benefit
MEDIA CONTACT: STAFF SGT. LEWIS HILBURN
MEDIA ADVISORY: 10-038
RELEASE DATE: August 2010
New Look, Same Benefit
DALLAS – When the Army & Air Force Exchange Service unveils its new brand at Tinker Air Force Base on September 17th, it will usher in a new era for Exchange shoppers far beyond the plains of Oklahoma.
“Even though there’s a new look, customers around the world will still receive the same competitively-priced products and tax-free shopping they’ve come to expect from their Exchange benefit,” said the Army & Air Force Exchange Service’s Senior Enlisted Advisor Chief Master Sgt. Jeffry Helm. “Regardless of the appearance, the benefit remains the same.”
The upgrade is happening everywhere the Exchange has a presence, including shoppers’ mailboxes and computers as the website changes to www.shopmyexchange.com and advertisements, tabloids and catalogs display a brand new ‘X’ logo.
“The ‘X’ simplifies the many terms Army and Air Force Exchanges have been known as throughout the years,” said Helm. “This endeavor marks the end of Post Exchange, Base Exchange, AAFES, ‘AFEES,’ PX and BX confusion. Now, the ‘Exchange’ stands ready to meet all authorized shoppers’ needs.”