The ‘Price Is Right’ on Veteran’s Day for Supporting America’s Military
MEDIA CONTACT: Judd Anstey
MEDIA ADVISORY: 11-052
RELEASE DATE: November 3, 2011
LOS ANGELES – The Army & Air Force Exchange Service again lent its support to the “Price Is Right’s” annual Veteran’s Day “Salute to the Military.” This year’s episode marks the fourth consecutive year that the Department of Defense’s oldest and largest Exchange Service has partnered with the CBS game show to recognize the sacrifices of servicemembers while raising awareness of the ability for any American to send an Exchange gift card to Soldiers, Airmen, Sailors or Marines through www.shopmyexchange.com.
The Exchange’s Senior Enlisted Advisor Chief Master Sgt. Jeffry Helm was one of some 325 representatives of the Army, Air Force, Marines, Navy and Coast Guard who comprised the special episode’s all-military studio audience. After the show’s Oct. 24th taping, Chief Helm presented the “Price Is Right’s” host Drew Carey with “challenge coins” from the Exchange’s Commander Maj. Gen. Bruce Casella, Deputy Commanding General Brig. Gen. Francis Hendricks and Chief Operating Officer Mike Howard. Military “challenge coins” are awarded for outstanding service or performance of duty.
The Price is Right’s 2011 “Salute to the Military” airs this Veteran’s Day, Nov. 11 on CBS.
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The Army & Air Force Exchange Service is a joint command and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff. The Exchange has the dual mission of providing authorized patrons with articles of merchandise and services and generating non-appropriated fund earnings as a supplemental source of funding for military Family and Morale, Welfare and Recreation (FMWR) programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.shopmyexchange.com.
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Media Notes:
For more information or to schedule an interview with an Exchange representative please contact Judd Anstey, 214-312-3861 or [email protected].