Exchange to Give Shoppers Shot at Scoring $15,000 in Prizes

RELEASE DATE: February 28, 2012

DALLAS – With March Madness just around the corner, the Army & Air Force Exchange Service is getting military shoppers into the game with an opportunity to win one of six HDTVs.

The “Unilever March Madness” sweepstakes will reward six lucky shoppers worldwide with an LG 55” television, valued at $2,500.

“Exchange patrons will definitely want to make a ‘fast break’ to their nearest Exchange to get a ‘jump’ on this sweepstakes,” said the Exchange’s Senior Enlisted Advisor Chief Master Sgt. Jeffry Helm. “While there, they can also enjoy the Exchange’s ‘home field advantage’ – daily low prices and tax-free shopping.”

The “Unilever March Madness” sweepstakes runs from March 1–April 7. Contestants must be 18-years-old and older and no purchase is necessary to enter. Winners will be announced on or about May 21.

— 30 —

The Army & Air Force Exchange Service is a joint command and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff. The Exchange has the dual mission of providing authorized patrons with articles of merchandise and services and generating non-appropriated fund earnings as a supplemental source of funding for military morale, welfare and recreation programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at


Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Chris Ward, 214-312-2714 or