The Exchange Makes Good Health its Business
MEDIA CONTACT: Chris Ward
MEDIA ADVISORY: 12-015
RELEASE DATE: March 29, 2012
DALLAS – Understanding that a large part of the military’s focus is on a fit mind and body to ensure top performance, the Army & Air Force Exchange Service values the importance of wellness.
To that end, the Exchange is feeding shoppers’ minds with information. Healthy nutrition options, fitness programs, family activities and overall wellness information are all just a click away through the Exchange’s “Operation Be Fit” website. Opbefit.com offers tips for all members of the family, from novice to expert.
“Providing fitness and nutritional information is just one of the many ways the Exchange strives to meet the needs of shoppers,” said the Exchange’s Senior Enlisted Advisor Chief Master Sgt. Jeffry Helm. “In addition to the myriad of online resources, ‘Be Fit’ shops in the Exchanges offer competitively priced athletic footwear, fitness gear, sporting goods and nutritional items all in one convenient location.”
Beyond lightening the strain on the wallet, the Exchange is also looking out for military families’ literal “bottom lines” with healthy eating options. Food Court restaurants have a wide array of nutritional facts available for diners to review to ensure they’re making healthy choices and many allow the substitution of a side salad or bottled water in lieu of fries or a soft drink.
Subway’s popular “Fresh Fit” menu provides eight sandwiches with less than six grams of fat, baked chips and a diet beverage. Additionally, the Exchange’s Anthony’s Pizza and Robin Hood Sandwich Shoppe locations now include fresh apples or apple slices in all kid’s meals.
Hungry shoppers looking to “fill up” at the Express also have wholesome snack choices as Exchange Snack Avenues offer six different fresh salad options, fruit cups and grab-pack sliced apples. The “Fresh Fruit” program delivers fresh bananas, apples, oranges, limes and lemons to Expresses as well.
“A strong mind and body are important to military members and their families,” said Helm. “The Exchange’s healthy options are the perfect supplement for both conditioning efforts.”
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The Army & Air Force Exchange Service is a joint command and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff. The Exchange has the dual mission of providing authorized patrons with articles of merchandise and services and generating non-appropriated fund earnings as a supplemental source of funding for military morale, welfare and recreation programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.shopmyexchange.com.
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Media Notes:
For more information or to schedule an interview with an Exchange representative please contact Chris Ward, 214-312-2714 or [email protected].