March 29 is Vietnam Veterans Day, a day set aside for Americans to honor the courage and sacrifice of those who served in the Vietnam War.
The United States of America Vietnam War Commemoration is a program administered by the Office of the Secretary of Defense to commemorate the 50th anniversary of the Vietnam War. The U.S. began commemoration of the Vietnam War’s 50th anniversary in 2012 and will continue through Veterans Day 2025.
The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize Vietnam Veterans and their families for service, valor and sacrifice in conjunction with the Commemoration.
Complimentary Commemorative Pin for Veterans
Everyone who served on active duty in the U.S. Armed Forces at any time from Nov. 1, 1955 to May 15, 1975, regardless of location, will receive a Vietnam Veteran Lapel Pin at their local Exchange during ceremonies planned throughout the day, March 29. This lapel pin, which has become a lasting memento of the Nation’s thanks, is provided in partnership with The United States of America Vietnam War Commemoration.
For more information on the times of the March 29 ceremonies at local Exchanges, see the events list below. Those without installation access should contact their local Exchange or the installation’s Visitor Center for information on gaining access to a ceremony.
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National Vietnam War Veterans Day
"No Greater honor than serving those who serve."
Dear Exchange Shoppers,
For the second year in a row, Army & Air Force Exchange Service stores around the world will salute Vietnam-era Veterans with free commemorative lapel pins on March 29—National Vietnam War Veterans Day. The Exchange is honored to partner with the United States of America Vietnam War Commemoration to offer this token of our Nation’s appreciation to those who served during this time.
Last year, many Veterans were emotional during these pinning ceremonies. These heroes told Exchange associates that this was the first time they had been honored for their service and sacrifice in Vietnam.
As a Vietnam-era Veteran, this remembrance holds special meaning to me. In the 1970s, the American public did not fully understand these heroes’ sacrifices. Vietnam Warfighters were treated differently from those who came before or after them. Many did not receive a proper homecoming. It is our duty and privilege to welcome home these heroes now.
The Exchange is deeply honored to recognize Vietnam Veterans on March 29. For details about how to receive a lapel pin on National Vietnam War Veterans Day, please contact your local Exchange or visit our community Hub at ShopMyExchange.com/Community/vietnam-commemoration.
Veterans who are unable to come to an Exchange for a lapel pin March 29 can visit www.vietnamwar50th.com/events to find an upcoming event or Commemorative Partner in their area at www.vietnamwar50th.com/partners/partner_map/. Veterans who still need assistance locating an opportunity to receive a lapel pin on behalf of a grateful nation can contact the Commemoration office at 877-387-9951 or email@example.com.
It is our privilege to honor this great generation of Warfighters, giving them the appreciation they so rightly deserve.
Soldier for Life!
Army & Air Force Exchange Service